MetroPCS Wireless, Inc. was formed in 1994 to provide an affordable, simple to use wireless service for customers in metropolitan areas seeking an alternative to traditional landline or wireless service. Our rapidly growing company offers a great work environment. Visit us at www.metropcs.com to learn more about our exciting history and to view our job postings.
Responsible for the development and placement of advertising, publicity and marketing campaigns in market region. This includes print, radio, TV, direct mail, promotions and other media. Responsibilities also include staying abreast of new product development, product launches, marketing research and sale tools development.
Areas of Responsibility
Develops annual budget and marketing calendar
Working within budget and seasonal guidelines, assures marketing campaigns are efficiently and effectively planned out over the year
Working with the GM, VP of Finance and the VP of Sales, monitors the cost-per-gross-add as it relates to marketing campaigns and monitors these costs to maximize advertising dollars/ROI
Works with all team members responsible for developing and implementing the market launch in general, and specifically work with the various channels (dealer, direct retail) as they prepare to launch products
Prepares and maintains information pertaining to new product development and assist when possible in the financial analysis of these products for possible deployment in MetroPCS’ markets
Develops and maintains market research data and analysis for network builds, niche marketing campaigns, and penetration analyst for future strategy development
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